Saturday, October 20, 2012
Green Mountain Coffee
I just started a new campaign as a bzzagent for Green Mountain Coffee. Fair Trade Certified ensures that farmers obey internationally monitored environmental standards, while empowering farmers and farm workers with financial incentives and resources for organic conversion, reforestation, water conservation and environmental education. Goods that bear the Fair Trade Certified label carry an independent, third-party-verified guarantee that the farmer received a fair price for the crop, and is empowered to compete in the global marketplace through direct, long-term contracts with international buyers. This market access lifts farming families from poverty through trade — not aid — which keeps food on the table, children in school and families on their land. Currently you can only find the Fair Trade Certified label on agricultural products, including coffee, tea and herbs, cocoa and chocolate, fresh fruit, rice, sugar, flowers, honey and vanilla. I love my Green Mountain Coffee. The Mountain Blueberry and Vermont Country blends are my favorites. I like that they are a fair trade company. My father in law is a farmer and doesn't always receive fair pricing so that is very respectable. I love the rich but not overpowering flavor of the Green Mountain brand.